SEO is the acronym for "Search Engine Optimization". If you are new to Search Engine Optimization, think of it as the process off getting your business in the 'business pages' of your phone book, except, the Internet is the 'business pages' of the world. This makes it even more critical that your website be found when your potential customers are searching for your products and services. The thousands of dollars you spent developing a website may go unnoticed on the Internet because you are not properly optimized.
In the past, a company advertising in the local business pages might opt to name their company "AAA Electric" because all of the listings were alphabetical and being first on list insured you got the lion's share of calls. People still pick one of the first few listings but getting placed in those top spots is far more complex than the old, alphabetical listing battle. On the Internet, your website's content (text), structure (code), keywords, title tags, key phrases, meta tags, back links and other criteria provide the search engine crawlers the information about your site and that determine in which position you are ranked. It's a complicated formula to secure and maintain those coveted spots.
Our SEO work involves 'organic' placement. Organic placement is the process of getting to the top search engine positions by a combination of the modification to title tags, keywords, metatags, content, code and backlinks as explained in the paragraph above. These are not paid positions and the only cost to you is for the work we do to make these changes. You do not have a monthly advertising bill. This process takes place over several months and does not happen quickly. Some customers feel that a two pronged approach of organic and pay per click works best for their Internet marketing needs and we can provide both of those services, simultaneously.
Because most people never browse beyond the first page of their search, it's imperative you get your website ranked in a prominent position as it relates to your keywords and key phrases. At SEO and Marketing Professionals, Inc., we are relentless in the pursuit of ranking and visibility on the Internet. Call us today for a free website assessment and SEO plan.
We have the in house expertise to take your project from start to finish and give you the analytics and insight along the way to make sure it gets done right.